so, two of the most popular rappers on the internet towards the end of the Aughts have both made changes in their management and label situations, respectively. Between 07 and 09, both of these guys had a heavy internet presence, Gucci being the quintessential street-rapper and Jay Electronica being that weird fucking guy that just happens to be dope.In 2010, both of them have moved into a commercial consciousness, and their spots on the net have been filled by Waka Flocka Flame and Lil B (you can argue all you want, like B or not, his mystique is incredibly similar to Jay Electronica’s; the only difference is Lil B has made a thousand songs and Jay Electronica has made about thirty).
Recently, both of them have made big decisions in their career; I’ll talk about Gucci first because I’m obviously biased towards him. Returning to Mizay may seem like a terrible choice financially (that was the reason he left to begin with), but seeing as his music has kinda suffered since he departed from the label, maybe this re-union of Gucci and Antney will help get Gucci back to crafting the same stature of songs that he was making during the So Icey era. He’ll actually have a reason to be in the same roomwith OJ and Waka again (which could certainly help both of them out a lot, as they both, more specifically OJ, were at their most creative when Gucci was in their corner). It was always obvious that Gucci was close to Antney (to the point she signed her son and nephew to his record label, and mentored both), and even though her accountants may’ve put some dents in Gucci’s account by shorting him of money and booking him while he was imprisoned, it’s probably best that Gucci’s surrounded by the people assisted him in getting this far.
The Union Of Jay’s is a different story, though. I’m not particularly fond of anyone on Roc Nation as of right now (and that includes Jay-Z in 2010), so Jay Elec sitting on the same shelf as J. Cole and Willow Smith is kinda unsettling to me. Obviously, signing to Roc Nation was a far better choice than Bad Boy, where he would’ve dropped one album and got the Black Rob, G. Dep, Shyne, Lox- anyone not named Diddy - treatment, but certainly there had to be more reasonable options than signing with Sean Corey. Apparently Hov offered him an offer he couldn’t refuse (threesome with Rihanna and Beyonce?), but I don’t know how this will efect his career in the long run. Granted, Roc Nation did do wonders for hyping up J. Cole, who is about as boring as watching grass grow, so they should be able to find a way to throw Jay Electronica into the fold (maybe a guest appearance on the next Willow Smith album? oh God). At the same time, they failed Wale, who had a fucking song with Lady Gaga; who’s to say they’re not going to fuck up Jay Electronica, a guy who raps like The Riddler and looks like Bill Cosby?
I’m very interested in hearing a suit called The Shiny Suit Theory, though.